ABOUT
OUR
BRAND
品牌緣起
Brand Origins
『身為一個經營品牌26年的經營者，我相信品牌的初心都有一個不變的基礎，就是“信念”，
有信念，才能堅持並且克服萬難。』 —『RUSA鹿薩』品牌主理人
『RUSA鹿薩』這個品牌的緣起，從一個經營者在自身選購包款的過程中，強烈的體認到產品應該要 以使用者角度出發，提供給消費者一個合理滿意的選擇，帶著這樣一個信念與責任出發。
“As a 26- year business owner of a brand, I believe the perpetual motive in the first place of
branding is faith. Only with faith, we could constantly overcome any kind of difficulties.”----RUSA brand manager.
During the process of purchasing own backpacks, the brand owner of RUSA realized in a strong way
that a product must base on consumer’s perspectives, providing them a reasonable and satisfied choice. This is the strong belief and responsibility that RUSA always keep in mind.
我們的目標
Our Goals
讓包包的外型有獨特的設計風格，不再千篇一律。
符合使用者需求的貼心設計，兼具特色功能與實用性。
貼近消費者生活，合理暖心的價格。
自我要求絕對優質的品質保障與售後服務。
Provide unique design and stylish appearance to the backpacks.
The thoughtful designs meet consumers’ needs, offering special and piratical functions.
Getting close to customers’ lifestyle, offering reasonable price.
High quality-guaranteed, responsible customer service.
四大堅持
Four Persistence
"找"
Find
經過兩年多的搜尋與磨合，找到擁有豐富業界經驗、
極具創作理念及深刻體會消費者心理的設計團隊。
After two years of searching and blending, we have found a design team with rich experience in the industry, a creative concept and a deep understanding of consumer psychology.
"懂"
Understand
在不斷的討論、調查、設計、推翻的過程中，
去弄懂消費者想什麼跟要什麼！
During the process of nonstop discussion, investigation, design, and overthrowing, we understood what consumers want and what they want!
"挑"
Pick
由品牌主理人及設計師，經過實際檢視及測試，
以最挑剔的眼光選出最好的 製作材質
After the actual inspection and testing by the brand manager and designer, the best materials are picked with the most farsighted eyes.
"選"
Select
經過了數十間製造商的拜訪及詳談，
選出對製作品質最嚴謹的合作生產團隊
After visiting dozens of manufacturers and having detailed discussions, we selected the most rigorous manufacturer to produce the products.